220. A Beautiful World

Known to the ancient Greeks, it was reinvented by Sir David Brewster in 1816 while conducting experiments on light polarization; Brewster patented it in 1817. Brewster believed he would make money from his popular invention; however, a fault in the wording of his patent allowed others to copy his invention. It's name is derived from Greek for "beautiful shape to look at." What am I talking about?

219. Spice and Smoke....

“Kretek” cigarettes are the typical clove/spices infused cigarettes quite popular in Asian countries like Indonesia, Malaysia etc.

Why Kretek?

218. To launch a rag....

Although various interpretations have been given to it by different quarters, it was actually a publicity stunt used for launching Cine Blitz.

The whopping idea came from Russi Karanjia, and was masterminded by Rita Mehta, Russi Karanjia's daughter and the editor of Cine Blitz in conjunction with photographer Taiyeb Badshah .The initial venue chosen was near the Flora Fountain in Mumbai but got shifted to another venue when the initial results were not too satisfying.

What am I talking about?

217. Harold and Maude

Harold and Maude is a Hal Ashby movie from the 70s. A commercial failure at the time of its release, it has since then attained cult status. The film revolves around the exploits of a morbid young man – Harold – who drifts away from the life that his detached mother prescribes for him, as he develops a relationship with the septuagenarian Maude.

The movie’s protagonists have given rise to two new words: "Maudism" or "Maudianism" which is the philosophy of living each day to the fullest and "Harolding", which was described by Douglas Coupland in "Harolding in West Vancouver".

So what does Harolding refer to?

216. The Savonarola Yagna!

This phrase refers to the burning of objects that are deemed to be instruments of sin. The most famous one took place on 7 February 1497, when supporters of the Dominican priest Girolamo Savonarola collected and publicly burned thousands of objects in Florence, Italy, on the Shrove Tuesday festival.

The focus of this destruction was on objects that might tempt one to sin, including items such as mirrors, cosmetics, fine dresses, and even musical instruments.

Phrase please.