231. User Generated Content and the Beastie Boys?

A website design where a site's main or most visible pages are professionally written, edited, and laid out, while the rest of the site relies on content supplied by volunteers and site visitors (UGC etc) is called a X strategy.

The term X was apparently popularized by a 1994 Beastie Boys song as well as by personalities like the one shown below.



What be X?

230. The mother of all hyperboles...

This patented invention saw its first commercial use in Chillicothe, Missouri…… and gave rise to a fairly popular hyberbole.

Which one?

229. The concocter of potions....

Felice ______ was an Italian pharmacist, a maker of liquor and freedom fighter under Garibaldi. Born in Gerolanuova near Brescia, he established a chemical laboratory in Milano, developing a successful amaro made as an alcohol infusion of cinchona bark, herbs, and iron salts. The laboratory made the "l'esanofele", a chemical based on quinine, iron and arsenic to combat malaria.

Why is this person very important in an Indian context?