231. User Generated Content and the Beastie Boys?

A website design where a site's main or most visible pages are professionally written, edited, and laid out, while the rest of the site relies on content supplied by volunteers and site visitors (UGC etc) is called a X strategy.

The term X was apparently popularized by a 1994 Beastie Boys song as well as by personalities like the one shown below.



What be X?