The most prestigious literary award in Italy today was instituted by Guido Alberti in 1947,and was named after a herbal liqueur his company produced in a factory near Benevento. The liqueur, very similar to Galliano, has a characteristic yellow color due to its recipe including saffron.
The liqueur gets its name for the Italian word for "witch“, because of legends of witchcraft at Benevento dating back to the time of the Lombard invasion. The liqueur is sometimes called "the witch" in the English-speaking world.
Don Vito Corleone and others of his ilk are quite frequently depicted quaffing this brew…….
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